How Siemens And SpaceClaim Can Win SolidWorks And Pro/E Accounts

It should be obvious by now that if you wish to pretend SolidWorks and Pro/E are not your competition that you’re going to get blown out of the water and relegated to the back of the pack like VX, Ironcad, Ashlar-Vellum, Keycreator, etc. have been

If you’re in the same market as SolidWorks and Pro/E it’s my strong belief the only way you are going to really grow your company is go head to head with history based modeling and force your potential customers to honestly deal with the severe limitations of the history based modeler that they are using.

So how do you do this?

Simple:

You setup a website and that shows what a nightmare it is to use a history based modeler to edit a non-native solid vs. doing so in your product. You show how it’s often impossible to understand someone else’s design intent resulting in parts having to be remodeled from scratch.

If you’re marketing to machining job shops you point out that most machining job shops work with non-native solids and have to modify them… sometimes extensively and that this can’t be done in a timely way in SolidWorks or Pro/E without remodeling the part from scratch.

You use persistent telemarketing to drive people to your website showing SolidWorks and Pro/E failing miserably at the above tasks and then follow up on a constant basis offering your potential customers an option to edit non-native models by allowing them to upgrade from SolidWorks or Pro/E for $1,000 with free support for one year.

You offer unlimited demos of your product that save 25 times and make sure that you have plenty of tutorials to go along with it. After 25 saves your product still works but won’t save. You make saved demo files incompatible with the paid for version of your product.

You never stop driving the message home to potential clients with telemarketing that history based modeling fails miserably at editing non-native solids and at any kind of project that requires collaboration.